I'm a UI/UX designer, web builder, and developer who turns messy problems into products people actually want to use — with 3+ years shipping across startups, agencies, and my own projects.
YEARS ACTIVE
3+
PROJECTS SHIPPED
20+
Hi! I'm Cindy Yuen — a UX/UI designer and a developer based between Hong Kong and the UK. I started as a freelance UI developer, then moved into full UX practice across startups, agencies, and personal projects.
Research-led design that prioritises user behaviour over assumption. I prototype fast, test faster, and ship things that hold up.
Data-driven campaigns that grow acquisition, improve retention, and compound. Copy, positioning, email flows, and CRO.
I build production-ready interfaces using modern web stacks. Focused on performance, maintainability, and clean code.
Webflow, Framer, and custom code — choosing the right tool based on the project needs for maximum impact.
Hi! I'm Cindy Yuen — a UX/UI designer and a developer based between Hong Kong and the UK. I started as a freelance UI developer, then moved into full UX practice across startups, agencies, and personal projects.
Research-led design that prioritises user behaviour over assumption. I prototype fast, test faster, and ship things that hold up.
Data-driven campaigns that grow acquisition, improve retention, and compound. Copy, positioning, email flows, and CRO.
I build production-ready interfaces using modern web stacks. Focused on performance, maintainability, and clean code.
Webflow, Framer, and custom code — choosing the right tool based on the project needs for maximum impact.
Regal Renovation Company · Startup Croydon
Mythical Studio
Our Lady of Greens & Croydon Startup, UK
Amaryllo Inc., TW & US
Framerly Inc. & Matteroom Inc.
Kingston University, UK
DISTINCTION | 2022-2023
National Tsing Hua University, Taiwan
GPA 3 | 2017 – 2021
2010 – 2017
A smart home and cloud technology company operating across TW and US markets. I worked across the full product ecosystem — website, mobile app, desktop platform, packaging, and Amaryllo Cloud — driving an 18% sales lift in the first week.
VIEW CASE STUDYarrow_forwardA luxury, scroll-driven matcha storefront designed and built in Next.js. A cinematic hero film scrubs to scroll position over a single-origin product line and a full cart-to-checkout flow — art direction and front-end build as one craft.
A four-person product design internship focused on a room booking platform. I led research, UX, visual design, and prototyping to launch a new feature that simplified facility reservations and community engagement.
VIEW CASE STUDYarrow_forwardAn augmented-reality tour app for The Postal Museum. As lead UX/UI designer, I ran research, designed the flows and high-fidelity screens across mobile, desktop and AR, and shaped the visual identity — lifting session duration and pages per visit.
A smart home and cloud technology company operating across TW and US markets. I worked across the full product ecosystem — website, mobile app, desktop platform, packaging, and Amaryllo Cloud — driving an 18% sales lift in the first week.
VIEW CASE STUDY arrow_forwardA luxury, scroll-driven matcha storefront designed and built in Next.js — a cinematic hero film that scrubs to scroll, over a single-origin line and a full checkout flow.
VIEW CASE STUDY arrow_forwardA four-person product design internship focused on a room booking platform. I led research, UX, visual design, and prototyping to launch a new feature that simplified facility reservations and community engagement.
VIEW CASE STUDY arrow_forwardAn augmented-reality tour app for The Postal Museum. As lead UX/UI designer, I ran research, designed the flows and high-fidelity screens across mobile, desktop and AR, and shaped the visual identity.
VIEW CASE STUDY arrow_forwardHand-built ceramic studies — faces, vessels, and organic textures explored away from the screen, where touch and repetition replace pixels.
HUMAN-EATING FOREST · VERSION 02
CANTONESE OPERA · COIN STAMPS
ORGANIC · VERSION 01
SILENT · EMPTINESS · FREEZE · CRYING CANCER
