ISSUE N°04 — PRODUCT DESIGN / AR

POSTAL
MUSEUM

Augmented-reality tour app

An augmented-reality tour app that brings the Postal Museum's exhibits to life — on-site and from anywhere.

As lead UX/UI designer, I ran research, designed the flows and high-fidelity screens across mobile, desktop and the AR view, and shaped the app's visual identity.

Postal Museum Live AR — 3D pillar box and stamp exhibits on mobile — FIG. 00 Live AR — exhibits layered over the real space

bookmark THE POSTAL MUSEUM — AUGMENTED REALITY TOUR

ROLE Lead UX/UI Designer

SCOPE Research · UX · UI
Museum Visit

TEAM Six 2 UX · 2 UI · 1 Dev · 1 Game

YEAR 2023 Feb — Jun, 3 weeks

SECTION 01

The Challenge

Traditional museum tours often leave visitors passive. Static labels and glass cases make it hard to feel close to the exhibits — or to understand the stories behind them.

The brief: redesign the Postal Museum's tour app so a visit feels alive. I visited the museum, studied how people moved through it, and designed an AR experience that works both on-site and remotely — bringing exhibits to life with 3D models, detail and multimedia layered over the real space.

Postal Museum AR app — augmented exhibit view — PLATE 01The end goal — augmented reality layered over a real exhibit, turning a passive tour into an interactive one.

Problem

Visitors find conventional tours low on engagement — it's hard to fully appreciate the exhibits.

Solution

AR turns each exhibit into an immersive, interactive story — with 3D models, context and media, on-site or from anywhere.

My Role

Lead designer across research, UX and UI — including an in-person museum visit to ground the work.

SECTION 02

Guiding Principles

A small set of rules kept the experience focused: guided, immersive, and welcoming whether you're standing in the museum or exploring from your sofa.

SECTION 03

The Visual System

A black-and-red identity — the trust of black with the energy and history of red — gives the app a high-contrast, memorable feel. Poppins keeps it modern and legible; bright imagery on dark grounds makes exhibits pop.

LOGOI refined the app mark while keeping the museum's original logo intact for brand consistency.

Postal Museum colour palette — COLOURBlack for trust, red for the energy and heritage of the post — a versatile, high-contrast pairing.

Postal Museum typography — Poppins — TYPEPoppins — geometric, modern and clean, working equally well on screen and in print.

Postal Museum image style — IMAGERYBright, friendly photography on dark grounds — striking contrast that keeps focus on the exhibits.

Postal Museum illustration style — ILLUSTRATIONA warm, welcoming illustration language that softens the technology and invites exploration.

SECTION 04

Architecture & Flow

Postal Museum AR app user flow diagram — PLATE 03The user-flow diagram — mapping every path from splash screen and sign-up to the AR tour.

Wireframes

The structure gives newcomers an easy on-ramp: a splash overview, then a quick, low-friction sign-up and sign-in before the tour begins.

SECTION 05

Usability Testing

Testing surfaced a few real issues — chiefly, some users were unsure how the AR functionality worked. But the fundamentals held up strongly.

100%

success and effectiveness on the account-registration task — no assistance, no mistakes.

38s

average completion time — almost half the expected time, confirming sign-up was clear.

Postal Museum AR app usability testing results — PLATE 05Usability test results across core tasks, with time-on-task and success metrics.

SECTION 06

The Solution

From grey boxes to a living AR tour — the design tightened at every fidelity, guided by what testing told us.

Postal Museum AR app low-fidelity UI — LOW-FIDELITYEstablishing layout, hierarchy and the shape of the tour before any styling.

Postal Museum AR app high-fidelity UI — HIGH-FIDELITYThe full visual system applied — black-and-red identity, Poppins, and bright imagery on dark grounds.

Postal Museum AR app AR demo — AR DEMOThe finished experience — exhibits augmented in real time, on-site or from anywhere.

IMPACT — IMPACT — IMPACT

SECTION 07

Impact

The redesign made exploring the museum more engaging — visitors stayed longer and went deeper. Beyond the numbers, the AR layer turned a one-way tour into something people wanted to interact with.

AVERAGE SESSION DURATION

+13.44%

Up from 2m 15s to 2m 35s per visit.

AVERAGE PAGES PER SESSION

+17.15%

Up from 2 pages to 3 pages per session.

TEAM & ROLE